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Jotun and Terravera developing sustainable solutions


The Jotun Group is a matrix organisation with sales of Decorative Paints and Marine, Protective and Powder Coatings organised into seven regions. The company has 39 production facilities in 23 countries, with 67 companies in 47 countries, and represented in more than 100 countries worldwide. Jotun's headquarter is in Sandefjord.

How does Jotun work towards sustainability?

Since its start in 1926, Jotun has been committed to protecting people, property, communities, and the environment. Building upon extensive research and development, as well as our GreenSteps programme, Jotun’s ambition is to innovate across the value chain to deliver more sustainable products and services of high quality, performance and durability.

As a responsible corporate citizen, we work to maintain a solid governance framework, build a strong corporate culture and contribute to better societies based on our core values: Loyalty, care, respect and boldness. We see sustainability as an integral part of our business model and a long-term competitive advantage.

Where is Jotun the market leader?


Jotun is the market leader in high performance hull solutions for the global shipping industry and is a leading supplier of high quality protective and powder coatings, with almost 100 years of experience in long lasting steel protection. Jotun also holds leading positions in major decorative markets globally.

Tell us about the different challenges when it comes to sustainability


The industry has various maturity level and focus on sustainability. The green shifts in shipping, energy and infrastructure are currently main areas of focus and opportunities for Jotun. Shipping customers are facing increasingly strict global and regional regulations targeting Greenhouse Gas (GHG) emissions. Hence, the shipping industry is under pressure to decarbonise. Jotun supports ship owners to improve their environmental performance, through premium products and solutions that reduce fuel consumption and emissions.


With nearly 100 years' experience protecting assets in the harshest conditions on the planet, Jotun is uniquely positioned to offer products and solutions enabling their customers to venture into new areas - such as offshore wind. Product relevant to the business area carry LCA’s and which can show considerable environmental impact in renewable energy projects. The positive impact is a result of long lasting performance , cost and emissions – Enabling the future of energy.

What do you want to get out of the collaboration with Terravera?

Our ambition is to document the contribution to sustainability parameters specifically environmental or carbon footprint. We also want to enable comparison and selection of the most sustainable option for our customers. Terravera represents an objective third party that enables validation of environmental impact and provide reliable data to our customers. We see this platform as relevant to all our products and solutions, and believe it can facilitate a more objective and rational process of sustainable business.

Tell us about your experience so far


Our collaboration with Terravera so far has been very positive. The team is systematic and driven and has a clear approach and ambition for the way forward, as well as their own role in the process. As a partner in their program, we have had a very close follow-up and a good dialogue with frequent information and updates on activities and progress. Their team and resources are well diversified to enter into complex technical challenges.

What message can you give to other companies when it comes to working with the Terravera platform?

Any company will at some point need to objectively prove the effects and potential advantages of their products or services, with respect to sustainability. For this purpose, Terravera will serve as a good partner – to learn and develop scientifically proven tools to prove and communicate this to customers.

How may this collaboration strengthen Jotun's competitiveness globally?



Our customers have increasing expectations and demands for documentation and evidence of the environmental impact of the products and solutions they use. Through a partnership with Terravera, Jotun can objectively and scientifically present our offerings in a relevant context that facilitates the customer dialogue.

Tell us about what you have been focusing on


Our target industries span a range of areas and locations. We have selected ship hull performance and steel protection on offshore wind installations as two initial areas to work on. Initial focus on these selected areas allows us to learn more about the working processes of Terravera, as well as evaluate how we can utilize this as a tool to adjust our communication with the market. We selected these areas as they are already advanced in their approach to sustainability, and they represent a significant opportunity to contribute to the ongoing green shifts.

What other industries may find this work useful for them?

For Jotun, an attractive part of the Terravera model is that it enables an overview of entire value chains by allowing different stakeholders and companies to take part in the same model. By involving and integrating multiple stakeholders, this allows everyone to get a better and more complete overview of how various elements influence sustainability along the value chain. This may facilitate even better and more objective decision making and new innovations.